Riffing on an emblem idea Matt came up with layering the ‘X’ and ‘O’, we developed a full brand system meant to be as inviting and kinetic as a good day of waves is (not to mention Coco herself).
We also built a physical advertising campaign and a DTC e-commerce site, complete with a quiz that helps users find the right board for their needs.
Rooted in California. Remote Everywhere
©️ 2026 Tend Advisory
